Loyalty & Community

Turn one-time buyers into members.

Give your customers a place to belong: a branded community portal, member tiers, referral perks and first access to what you launch next. It starts with the QR code in your box.

  • Gold member · since March

  • Sam joined from your link

  • You’re in: new flavour drops Friday

How members join

  1. 01

    Scan

    Your insert carries a QR code. It opens your branded portal — no app to download.

  2. 02

    Join

    The buyer adds their name and email and says yes to hearing from you.

  3. 03

    Welcome

    They get their member card, their welcome perk and a link to your community.

  4. 04

    Belong

    Tips, tutorials, early drops and member-only offers from your brand.

Your community is where customers meet your brand, your creators and each other.

Perks for being a member. That’s it.

Members earn perks for joining, referring friends, staying with you and shopping your own store. Nothing they earn depends on what they post anywhere.

  • Welcome perk

    A thank-you for joining, delivered the moment they sign up.

  • Referral perks

    Members share their link. When a friend joins, both get a perk.

  • Member tiers

    Bronze, Silver, Gold — members move up as they stay with you.

  • Early access

    First look at new products, colours and bundles.

  • Members-only content

    Creator tutorials, routines and how-tos made for your members.

  • Anniversary moments

    A note and a perk on their member anniversary.

Member moments

Woman in a striped shirt smiling
Welcome to the club. Your member card is ready.
Woman waving hello at camera in living room
New tutorial from the community. 3 ways to use it.
Friends taking a selfie outdoors
Your friend just joined. You both unlocked a perk.
Woman holding two skincare products
Early access is open. Members shop first.

Talk to members, not strangers.

Members join your list directly, so you can reach them with welcome series, restock reminders, how-to guides and launch news.

  • Welcome series
  • Restock reminders
  • Launch news

Members join with their own consent. Amazon customer data is never used for marketing.

Watch your community grow.

See where members come from, which perks they use and what content keeps them around.

Community

Sample data
New members this week
Referral joins
Repeat orders, your store

Members by tier

Bronze612
Silver241
Gold88

Top content

  • Three ways to use it 1.2k
  • Morning routine 860
  • Early drop news 640

Where members join

  • QR code in the box 71%
  • Member referral links 18%
  • Your store’s emails 11%

Every box can carry an invitation.

Get the monthly Loyalty Letter.

Creator trends, Amazon policy updates and community ideas, once a month.