Creator Hub

Content that looks like your customers made it.

Brief vetted UGC creators, approve drafts and license the videos and photos you need for TikTok, Reels, paid social and your own store — without chasing DMs or spreadsheets.

  • Unboxing
  • Get ready with me
  • Product demo
  • Tutorial
  • Before & after
  • Day in the life
  • Testimonial-style talking head
  • Voiceover
  • Lifestyle photo
  • Flat lay
  • Hook variations
  • Stop-motion

How it works

  1. Two people at a table with laptops

    Write the brief

    Pick a template — unboxing, demo, routine, talking head — and add your product, hooks, must-say points and do-not-say list.

  2. Creator sitting at a table

    Match creators

    Browse profiles by niche, region, age range, platform and past work. Invite the ones you like, or let us shortlist.

  3. Man recording a video on the floor at home

    Ship and shoot

    Send product to the creators you approve. They film in their own homes, with their own light and voice.

  4. Woman in front of a laptop

    Review and license

    Approve drafts, ask for up to two revisions, then license the asset for organic, paid or store use.

Meet the network

Every creator is reviewed for content quality, on-camera presence and brand safety before they can apply to a brief.

Profiles shown are illustrative.

Woman filming herself with a camera in a living roomIllustrative

Creator #104

  • Beauty
  • Skincare
  • TikTok · Reels
  • 12 samples
Woman doing push-upsIllustrative

Creator #208

  • Fitness
  • Wellness
  • Reels · Shorts
  • 9 samples
Two women talking in a kitchenIllustrative

Creator #317

  • Food
  • Kitchen
  • TikTok · Shorts
  • 15 samples
Man in front of a condenser microphoneIllustrative

Creator #129

  • Tech
  • Gadgets
  • Shorts · TikTok
  • 8 samples
Woman on bed taking a selfieIllustrative

Creator #246

  • Fashion
  • Lifestyle
  • Reels · TikTok
  • 14 samples
Man on a couch recording video on phoneIllustrative

Creator #381

  • Home
  • Living
  • TikTok · Reels
  • 10 samples
Woman recording a yoga tutorial on smartphoneIllustrative

Creator #152

  • Yoga
  • Mindfulness
  • Reels · Shorts
  • 7 samples
Couple taking a selfie in the kitchenIllustrative

Creator #273

  • Couples
  • Home
  • TikTok · Reels
  • 11 samples

Shot in real life

Living room, natural light
Bathroom shelf routine
Street shoot, handheld
Makeup, close-up
Phone on tripod, kitchen counter
Ring-light setup
Packaging detail

What you get

  • Brief templates

    Ready-made briefs for the formats that work on TikTok, Reels, Shorts and product pages.

  • Creator matching

    Filter by niche, region, language, platform and audience age range.

  • Draft review

    Comment on the exact second of a video. Up to two revision rounds included.

  • Usage rights ledger

    Every asset shows its licence — organic, paid or store — and the date it expires.

  • Whitelisting

    Run ads from a creator’s handle with their permission, tracked per asset.

  • Content library

    Tag, search and download every approved asset in the sizes you need.

  • Disclosure built in

    Creator posts about your brand carry #ad or the platform’s paid-partnership label.

  • Product shipping tracker

    See which creators have received product and when drafts are due.

  • Brief checker

    Scans every brief before it goes out and flags anything outside the rules (see Compliance).

One shoot. Every channel.

Use creator content on your social feeds, in paid ads, in email and on your own store’s product pages — wherever your licence covers.

  • Feed post
  • Paid social ad
  • Store product page

How the Creator Hub works

Creators make content for your channels. That’s the whole job.

Briefs cover video, photo and copy for your social, ads, email and store. Creators are never asked to post, rate or comment on any marketplace listing, and the brief checker blocks briefs that try.

Read the compliance rules

Creator Hub pricing

  • Included in Growth and Scale

    2 or 6 creator videos per month, brief templates, draft review and the content library.

  • Pay as you go

    • UGC video from $120
    • Photo set from $75
    • Paid-usage extension from $40

Your first brief takes ten minutes.

Get the monthly Loyalty Letter.

Creator trends, Amazon policy updates and community ideas, once a month.